We’ve never seen more of one another’s home lives than we have in the past year. Instagram, TikTok, and Zoom have become the virtual windows of our lives while helping people to connect with family and friends.

Lockdowns still exist in Europe. But that has given LOLA MullenLowe and Lynx a campaign idea. While no one is seeing billboards in the street and on buildings, so many people are seeing the insides of people’s homes.

So they’re offering to make any guy or girl with an Instagram account a Lynx-fluencer. And get paid. According to the partners’ idea, Indoor ads is an opportunity to take on what could be the most appealing side hustle yet. All people need to do is order one of Lynx’s complimentary everyday items from its dedicated website, snap an image of the branded item, and upload it to their Instagram account. Anything from a branded pillow to a wall poster or shower vinyl. 

And it doesn’t matter whether they have 50 followers or 50,000, the brand will turn people across the nation into influencers overnight, simply by bringing a Lynx advert indoors and sharing on their socials for their friends (and fans) to see. Anyone can earn up to £50 in just a few simple clicks and shares. (There is, though, a limited number of Lynx items on offer.

“Being able to place ads in bedrooms, living rooms, kitchens and bathrooms during lockdown is not only a fun activation, but gives young people the chance to earn a few quid. We are really grateful to Lynx for allowing us to challenge the way to monetise online content,” stated Tomas Ostiglia, executive creative director of LOLA MullenLowe.

500 Lynx items became available to order at https://lynxindoorads.co.uk/ on Monday March 29 2021. 

Credits:

Lead Agency: LOLA Mullenlowe (Madrid)
Executive Creative Director: Tomas Ostiglia
Creative Directors: Kevin Cabuli & Jorge Zacher
Copywriters: Alvaro Palma, Kiki Holshuijsen & Joaquin Cuadrado
Art Director: Gines Gomez
Brand Creative Lead: Maria Garcia Campos
Head of Planning: Lucas Rodriguez
Social Media Strategy: Silvia Naranjo 
Client Services Director: Tom Elliston
Account Director: Oscar Fernandez-Baca
Agency Producer: Felipe Calviño

Production House: Landia
Director: Martin Rietti
Executive Producer: Nico Cabuche
Producer: Alberto Lopez
Music: BigSync.
E-commerce platform development: Numu

Client: Unilever (Lynx)

Lynx Global Team:
Global Brand Director: Caroline Gregory
Global Brand Manager: Jamie Brooks,
Global Assistant Brand Manager: Alessandro D’Amico

Lynx UK Team: 
Brand Specialist:  Claire Fynn, 
Senior Brand Manager: Josh Plimmer 

Lead Network: Interpublic Group (IPG)

IPG Global Team:
Chief Creative Officer: Jose Miguel Sokoloff
Global Business Director: Federico Duberti
Global Strategy Director: Gerard Crichlow
Global Account Director: Barney Ware