Magnum is bringing pleasure to winter. The campaign, Find Your Summer, by Lola MullenLowe leads with a sexy black & white film in which the cold weather months are transformed by tiny moments of sunshine and the seductive pleasure of a Magnum. Underlining Magnum’s message is the soul song, In the Rain, by The Dramatics.

The sensual film was directed by MJZ Films director, Juan Cabral.

The print and outdoor executions were shot by Ale Burset. The campaign includes Magnum’s Find Your Summer app, that lets you track in real-time where you can find the fleeting moments of summer “and enjoy a Magnum during winter”.  

Find Your Summer is running in the UK and Turkey during February.

Credits
Client: Unilever (Magnum)
Global Ice Cream Chief Marketing Officer: Julien Barraux
Global Vice President, Magnum: Benjamin Curtis
Global Senior Marketing Manager: Tugce Aksoy
Global Digital Lead: Sara Paixao
Global Magnum Ice Cream Now & New Media: Willem Van Isselmuden
UK Marketing Manager: Lennon-Smith Shannon
TK-Marketing Manager: Serkan Oguz
TK- Assistant Brand Manager: Alara Egrioglu

Agency: Lola MullenLowe Madrid
Executive Creative Director: Tomas Ostiglia
Creative Directors: Jorge Zacher, Kevin Cabuli, Dante Zamboni
Creative Team: Augusto Callegari, Pedro Mezzini
Design Director: Yan Graller
Art Director & Designer: Alan Chung
Managing Director: Tom Elliston
Account Director: Catalina Aguirre
Account Supervisor: Cristina Panea
Account Executive: Sofía Perez
Head of Strategic Planning: Camila Facín
Strategy Manager: Bruno Yanagui
Head of Production: Felipe Calviño
Producer: Marina Saro

Production company: MJZ
Director: Juan Cabral
Managing Director & Executive Producer: Lindsay Turnham
Head of Production: Lucy Jones
Producer: Nicolás Abelovich
First Assistant: Federico Scarpelli
DOP: Javier Juliá

Production Service Company: Labhouse
Post Production & VFX: Glassworks VFX Barcelona
Music Company: Big Sync Music
Media Agency: Mindshare UK