For sixty years since 1959, Cornetto has been making actors pretend to fall in love over a Cornetto. For its 60th anniversary this year, Lola MullenLowe and Cornetto decided to help actors fall in love for real.

The new ad story began with a casting call. More than 100 actors applied to pretend to fall in love. They didn’t know that it was actually a matchmaking session. Cornetto asked each of them dozens of questions to find what they had in common and then used their answers to customise the entire production to help love happen.

What Lola MullenLowe and Cornetto made was a recorded history of how real love is born, and must – just must – have built a very nice bond between teens and Cornettos, who after all, live for love.

Watch:

Making of Love is running online on Cornetto social channels. The TVC began its run in Italy on May 20.

Credits:

Creative Agency: Lola MullenLowe

Chief Creative Officer: Chacho Puebla

Executive Creative Director: Pancho Cassis

Creative Directors: Tomás Ostiglia, Fred Bosch & Fabio Brigido

Copywriter: André Toledo

Art Director: Saulo Rocha

Producers: Felipe Calvino & Diego Baltazar

Account Manager: Oscar Fernández

Business Director: Tom Elliston

Production Company: Canada

Director: Marc Oller

Executive Producer: Oscar Romagosa

DOP: Christos Voudouris

Producer: Diana Milesi

Editor: Estel New Roman

Post Production: Deseif, Gomez VFX & Alvaro Posadas

Music Company: Big Sync London

Client: Cornetto

Global Brand Manager: Sarah Wild

Junior Brand Manager: Chiara Breda (Italy)

Marketing Manager: Eleonora Acierno (Italy)