It’s a clever idea to have a mermaid talk about a difficult subject like bacterial vaginosis. Her tail is supposed to smell fishy. But even with LOLA MullenLowe’s clever idea and a wonderful script, all hail must go to the actress.

Being able to explain smelling nasty and bad vaginal bacteria in a way that doesn’t offend or embarrass is no mean feat. And that’s the aim of the commercial, to open up about the problem so that people can understand and solve it with Gyno-Canesbalance.

Credits:

Client: Bayer Hispania (Gyno-Canesbalance)
Derm Category Head, Digital & Media, Iberia: Carme Sala
Canesten Category Team Lead, Iberia: Silvia Pellicer
Gine-Canestén Brand Manager, Spain: Rosa María Majo

Agency: LOLA MullenLowe
Executive Creative Directors: Tomás Ostiglia, Nacho Oñate & Néstor García
Creative Director: Helena Marzo
Account Supervisor: Mireia García
Account Directors: Esther Mestre 
Global Business Director: Yann Baudoin
Production: Mamma Team
Director: Günther
DOP: Nauzet Gaspar
Producer: Helena Marzo
Art Director: Erques Torres
Post-Production: Pijama Estudio
Executive Producer: Claudia Mayer 
Producers: Tania Ruiz & Sonia Figuera 
Production Director: Tania Ruiz 
Production Design: Alexandra Jordana

Planner: Head of Strategy: Gem Romero 
Heads of PR & Comms: Enrique Caballero & Gabriella Nuñez
Editor: Diego Amela