You could not guess what this ad by Lowe Lintas India is selling until the title at the end. And you can’t help but keep watching. It’s a very weird story about an accomplished child who keeps being rewarded by his loving family with drills, chisels and hammers.
It turns out the those tools are metaphors for the sugary treats used to reward children – foods that cause cavities The commercial is for Pepsodent, showing the brand’s understanding of the problem and providing an antidote. How many other oral hygiene product have you ever enjoyed watching?
Credits
Client: Pepsodent
Agency: Lowe Lintas India
Production Company: Bang Bang MediaCorp
Director: Ryan Mendonca
DoP: Shivendu Kudalkar
Head of Production: Anzer Chougle
Line Producers: Rafique Mujawar & Praful Yespatil
Producers: Roopak Saluja & Aditi Kapadia
Colourist: Michele Ricossa
Offline Editor: Shuchi Gupta
Online Editor: Tejas Achrekar
Music Directors: Kenneth Basumatari & Rakshit Tiwari
Sound Engineer: Jarvis Marcedo
Post Production: No color and Splice studioz