A reindeer narrates his recent history of odd jobs. Guard reindeer, customs reindeer, even a coat rack in a luxury restaurant…one job after another. Why? Because Santa Claus has found a more efficient alternative, a Loxam freight lift, allowing him to deliver presents quickly and effortlessly.
Creative agency, New Business’, campaign film for rental company, Loxcam, premiered in France during the 2025 FIFA Intercontinental Cup Final on December 17, and will also run across Europe (the Baltic States, the UK, Ireland, Italy, Portugal and Spain) and in Brazil.
In addition to the film, content on Instagram and Facebook will support the campaign through teasers and short-form content. Both the film and its accompanying social media content were conceived, produced using generative AI, and brought to air in under three weeks.
“With this new campaign, we’re continuing to shape Loxam’s communications toward more agile ways of speaking, closer to how audiences engage today. By combining AI with a strong creative idea, we show that it’s possible to combine the impact of mass media with the responsiveness of social, while staying true to the brand’s DNA: making professional equipment accessible to everyone, in every situation,” stated Alexandre de Fenoyl, director of operational marketing, communication and sales at Loxam.
“This campaign shows our ability to produce TV work at the speed of social media. Generative AI helped streamline production, but the impact comes from the creative idea. The result is a sharp, playful campaign designed to land immediately,” added Florence Couvidat, deputy managing director, New Business Agency.
Credits
Client: Loxam
Chairman & CEO: Gérard Déprez
Director of Operational Marketing, Communication and Sales: Alexandre de Fenoyl
Head of Communication: Céline Delesalle
Social Media Manager: Alexia Gomez
Creative Agency: New Business
Chief Executive Officer: Sébastien de Milleville
Deputy Managing Director: Florence Couvidat
Chief Strategy Officer – Deputy CEO: Benoît Clavé
Creative Director: Jean-Christophe Royer
Head of Art: Julien Rézette
Commercial Director: Sacha Depouilly
Project Manager: Carole Prieur
Head of Production: Félix Lenoir
Head of Social: Delphine Reiland
Social Media Manager: Violette Drouard
Assistant Social Media Manager: Ornella Noukoua
Heroiks Multiscreen Director: Marlène Auvieux
