A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their hair cut. Lucky Generals has used the well-known other role of the hairdresser’s chair to create its first consumer campaign for haircare brand, Bed Head.
In the series of three 3-minute films, comedian, Lilly Philips; trans activist, Lucia Blake; and rapper, FFSYTHO, take to the barber’s chair of Bed Head chief stylist, Philip Downing. As he cuts and styles, the three of them open up and share the fascinating stories of their journeys, their feelings on getting there and what they think life holds in store. The engaging films launched on on Bed Head’s social channels on September 26.
Lewis Mooney, creative director at Lucky Generals, commented, “We always thought the interviews would give us some great content to mould into films; when you’re talking to activists, rappers and stand-ups you’re bound to capture something brilliant. But what bowled us over most was how open each of our interviewees were. As soon as Philip started dressing their hair, the conversation flowed and created something beautiful, human, and powerful. Each interviewee brought something fresh and individual to the table, a perspective to change and challenge our own. Finding what to cut was, ironically, the hardest part of this job.”
Kate Buttery, chief marketing officer of Elida Beauty for Bed Head, added, “The new Bed Head platform is all about Staying Headstrong, and these three amazing and inspirational figures do exactly that. This campaign, created by Lucky Generals, has led to some truly captivating content being created. We are very excited to share the brand with many consumers for the first time and to continue to shape future content with their feedback.”
Credits
Creative Agency: Lucky Generals
Brand: Bed Head
Production Company: OB Management
Director: Coral Brown
Photographer: Sophie Jones
Editor: Liz Deegan @ Whitehouse Post
Post Production: Absolute Post
Post Production Producer: Sarah Mearz
Sound Design: Aaron Taffell @ Rascal Post
Sound Engineer: Aaron Taffell @ Rascal Post
