Irn-Bru is rallying Scots behind their country with a football anthem that sings of their optimism and resilience even “against the odds” as Scotland qualifies for its first World Cup in 28 years.

The 2.11 minute anthem by Lucky Generals and starring Susan Boyle, reimagines Irn-Bru’s original Made in Scotland from girders song. Supporting Susan Boyle are Aston Villa and Scotland captain, John McGinn; Franz Ferdinand frontman, Alex Kapranos; comedian, Paul Black; viral singing sensation, May Miller; and dozens of real members of the Tartan Army, the national team’s fan group.

To make sure that the campaign accurately reflected the nation’s mood, Lucky Generals canvassed hundreds of Scottish fans, spoke to prominent members of the Tartan Army and worked closely with leading Scottish media voices. The music video, directed by Grandmas through Academy, began with a nationwide casting call, inviting supporters to audition for a role in the campaign. Entrants were asked to perform their favourite karaoke songs, with May Miller selecting five of them to star in the spot. It launched on June 2 across TV and Capital radio, social and digital with media planning and buying by the7stars. 60-, 30- and 20 -second cutdowns and 10-second teasers that will run throughout the summer.

The full campaign includes the fan casting calls, cryptic paparazzi shots of key talent, social activations, Spotify and vinyl releases, OOH, reactive cutdowns and behind-the-scenes content featuring both celebrities and Scotland supporters, in collaboration with John Doe managing PR and Leith running reactive social.

Lucky Generals revived Irn-Bru’s Made in Scotland from girders tagline in its first campaign in August 2025, after it won the account earlier that year. Possibly where the idea of rousing its audience began?:

For the brand;s 125^th birthday this year, Lucky Generals created a campaign of posters designed to look as if they were made from girders, followed by a free Irn-Bru tatt offer highlighting a new can design: