timeTo has a message for everyone going to Cannes – Where do you draw the line? Cannes Lions may have a history of great parties and opportunities to network, but there’s one thing that no industry will tolerate any more, and that’s sexual harassment.

timeTo which was established last year by industry bodies WACL (the Women’s Advertising Club of London), the Advertising Association and the National Advertising Benevolent Society to highlight the issue of sexual harassment in the advertising industry.

So as you arrive at Nice airport this year, you’ll be greeted by timeTo posters, created by Lucky Generals, that remind you of the dangers of sexual harassment. If you’re leaving from London, you’ll see the same posters at Heathrow.

The campaign has won the backing of 204 business partners – including Microsoft Advertising, Hearst UK and The Leith Agency, timeTo sunscreen with the same message on it, which will be given away at various locations across the Festival and a video in which a young woman is persuaded to share a taxi with a male colleague, with pressure to go back to his hotel.

Cannes Lions owner, Ascential, will support the timeTo campaign with digital signage in the Palais throughout the week.

Lucky Generals founding partner, Helen Calcraft, stated, “We know alcohol, evening events and travel away from home are our highest-risk areas. Cannes is a unique industry moment where we see the best of creativity the industry has to offer alongside some of the most appalling behaviour. This is an industry spotlight moment for us to efficiently and effectively resurface debate post-launch, raise further awareness and directly impact behaviour. We need everyone to consider where they draw the line at Cannes.”