Dubai Lynx, the advertising festival and awards for MENA, has announced its Grand Prix, Gold, Silver and Bronze winners.
Awards favourite, The Election Edition by Impact BBDO Dubai for An Nahar Newspaper won the Creative Effectiveness Grand Prix. Saatchi & Saatchi Dubai’s Time to Read for book retailer, Kinokuniya, won two Grands Prix – one in Creative Strategy, the other in Media. Havas Middle East’s The Ravi Superstar for adidas also won two Grands Prix – one in Entertainment, the other in PR. Adidas won a third Grand Prix with its Ravi story, with agency, Sweetwater MEA, in Integrated.
Leo Burnett agencies won 6 Grands Prix: Leo Burnett Dubai for Al Aziya for Emirates NBD in Glass: The Award for Change, The Hidden Room for Home Box in Creative Commerce, The Drive Thru School for McDonald’s in Direct, and Self-Check Out for lingerie brand, K-Lyn in Digital; Leo Burnett Lebanon for Dirty Laundry for Abaad Resource Center in Grand Prix for Good, Gender Equality for The Not Hot Periodwear Collection for Always in Design. Saatchi & Saatchi Dubai won four Grands Prix, two for Time to Read for book retailer, Kinokuniya in Creative Strategy and Media; and two for Empty Plates for UAE Government Media Office in Healthcare and Social & Influencer. With Publicis Middle East’s Grand Prix in Industry Craft for The Call Of Adventure for Jeep, Publicis won 11 iof the 22 Grands Prix
These are theGrand Prix winners :
- Brand Experience and Activation: Wunderman Thompson Dubai, The Unstainable Thobe for Heinz
- Creative Commerce: Leo Burnett Dubai, The Hidden Room for Home Box
- Creative Effectiveness: Impact BBDO Dubai, The Elections Edition for An Nahar Newspaper
- Creative Strategy: Saatchi & Saatchi Dubai, Time To Read for Kinokuniya
- Design: Leo Burnett Lebanon, The Not Hot Periodwear Collection for Always
- Digital: Leo Burnett Dubai, Self-Check Out for K-Lynn
- Direct: Leo Burnett Dubai, The Drive Thru School for McDonald’s
- Entertainment: Havas Middle East, The Ravi Superstar for adidas
- Film Craft: M&C Saatchi UAE, As Good As The Original for Burger King Kuwait
- Glass: The Award for Change: Leo Burnett Dubai, Al Aziya for Emirates NBD
- Grand Prix for Good: Leo Burnett Lebanon, Dirty Laundry, Abaad Resource Center For Gender Equality
- Healthcare: Saatchi & Saatchi Dubai, Empty Plates, UAE Government Media Office
- Industry Craft: Publicis Middle East, The Call Of Adventure, Jeep
- Integrated: Sweetwater MEA, adidas X Ravi, adidas
- Media: Saatchi & Saatchi Dubai, Time To Read, Kinokuniya
- Mobile, Wunderman Thompson Saudi Arabia, The Subconscious Order by Hungerstation
- Outdoor: FP7 McCann Dubai, Heinzjack, Heinz
- PR: Havas Middle East, The Ravi Superstar, adidas
Print & Publishing, Impact BBDO Dubai, Newspapers Inside The Newspaper for An Nahar Newspaper
- Radio & Audio: ‿ and us Dubai, Super Star Signal, Hardee’s
- Social & Influencer: Saatchi & Saatchi Dubai, Empty Plates, UAE Government Media Office
Ian Fairservice, vice chairman, Dubai Lynx, stated, “After a successful return to a physical event yesterday, I’d like to congratulate our 2023 Dubai Lynx Award winners, for setting the creative benchmark in MENA for a 16th year. It has been fantastic to bring MENA’s creative community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. A huge thank you to all our Jurors for their hard work and expertise in selecting this body of work.”
Simon Cook, chief executive officer, LIONS, added, “We can see lots of exciting shifts taking place in the Middle East and North Africa and this year’s winners really showcase the level of excellence coming from the region and the new trends emerging from a ‘post pandemic’ body of work. The deep insights from this year’s work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year’s top performing Networks, Agencies and Companies from across the region.”
