Mad Stars has announced the Grand Prix of the Year, Grand Prix, Gold, Silver and Bronze winners, chosen from 18,922 entries from 73 countries.
Two Grands Prix of the Year were awarded:
Grand Prix of the Year PSA:
Unfiltered History Tour, Dentsu Webchutney India, for Vice. https://theunfilteredhistorytour.com/
Grand Prix of the Year Ad Stars:
Hydrogen Garbage Truck, Innocean, Republic of Korea, for Hyundai
The Hydrogen Garbage Truck is zero-emission with minimal noise and heat emission, greatly improving the work environment of sanitation workers.
Charu Menon, producer & partner at Heckler, and executive juror, stated “Hydrogen Garbage Truck is a deserving Grand Prix winner in the Healthcare category because we think it demonstrates such a clear link between the problem it’s trying to solve and the solution. It’s not a single, PR headline but a long-lasting impact using innovative thinking and clever design helping make the lives of our sanitation workers better for good.
“Unfiltered History Tour is a deserving winner of the Grand Prix in the use of media. It’s a subversive campaign that uses technology to educate and inform. It’s using AR technology cleverly to put itself right in the middle of a political dialogue about colonialism using a language that resonates with a younger audience.”
Ashwini Deshpande, co-founder and director at Elephant Design, and executive juror, added, “A large global corporation such as Hyundai with a successful strategy to solve the social problem is heartwarming. Shows empathy. This Mad Stars awardee will hopefully gain traction across the world and help achieve global social impact.
“The Unfiltered history Tour touches a chord for anyone who has known about colonisation and history. It cuts across cultures, countries and generations reaching a very wide audience. Vice Media not only achieved its goal to widen their reach but created a benchmark for sharing history without bias.”
Fifteen Grand Prix trophies were awarded :
- Samsung iTest – DDB Group Aotearoa New Zealand – New Zealand – for Samsung: Mobile Grand Prix, Direct Grand Prix
- Unfiltered History Tour – Dentsu Webchutney – India – for Vice (x 5): Design Grand Prix, Radio & Audio Grand Prix, Interactive Grand Prix, Brand Experience & Activation Grand Prix, Media Grand Prix.
- Portuguese (Re)Constitution – FBC Lisbon – Portugal – for Penguin Books: Education Grand Prix
Ashwini Deshpande stated, “They say ‘a pen is mightier than sword’. This entry is a great example of some very powerful messages conveyed in a non-aggressive, elegant and poetic way. Every page is a revelation and a message in itself.”
- Liquid Billboard – Havas Middle East – United Arab Emirates – for adidas: PR Grand Prix
The Elections Edition – Impact BBDO – United Arab Emirates – for AnNahar Newspaper (x3): Print Grand Prix, Human Rights Grand Prix, Outdoor Grand Prix
Kathy Delaney stated that “Citizens around the world recognize that we’re living at a time when democracy is fragile and dependent on everyone’s engagement in order to remain intact. An-Nahar, the Lebanese newspaper’singenious and provocative campaign, ‘The Election Edition,’ artfully demonstrates that civic engagement and sacrifice are keys to ensuring the continuation of unimpeded free and fair elections. This was more than a campaign; it was a clarion call to democracy itself. A well-earned and well-deserved win.”
- Hydrogen Garbage Truck – Innocean – Republic of Korea – for Hyundai: Healthcare Grand Prix
- Shah Rukh Khan-My-Ad – Ogilvy India – India – for Cadbury: Data Insights Grand Prix
Chris Duffey Strategic Development / Creative Cloud Design from Adobe, and executive juror, commented, The Cadbury Shah Rukh Khan-my-Ad is a ground-breaking creative approach to hyper-personalisation. Aimed at supporting local small business owners throughout India who were challenged during the pandemic. This campaign allowed SMB owners to customize a video about their business through the use of a digital avatar of Shah Rukh Khan, to amplify awareness of their store at no cost. This campaign is an indicator of the emerging trend of Asset Composability. A composable asset where its embedded characteristics can be used as building blocks for broader customizable application – ultimately enabling broader compounding innovation.”
David’s Unusables – Special – New Zealand – for Motor Neurone Disease New Zealand: Social & Influencer
Mad Stars 2022 has also revealed the list of special awards:
- WPP – Network of the Year
- Impact BBDO – Agency of the year
- Samsung – Advertiser of the year
- Jung von Matt AG – Production company of the year
Paul Conversy, awards manager, at Mad Stars, commented, “I’d like to thank everyone who helped make the 2022 edition of Mad Starsa success including our judges, speakers, exhibitors and attendees but above all, I’d like to thank the global creatives from more than 73 countries that submitted truly exceptional and creative entries. It’s been an exciting year for all of us and I look forward to Mad Stars 2023 which will take place end of August in 2023 under the theme of Re-Boot,”
The full winners lists including all Grand Prix, Gold, Silver, Bronze and Crystal winners is available here.
