MAD Stars 2023 has revealed an impressive lineup of international speakers, all experts in branding and marketing, creative and innovation, data and technology, and media and digital content. With 45 sessions scheduled, MAD Stars 2023 promises to be a vibrant gathering of creative minds and industry leaders.
The festival will feature three keynote speakers who will share their expertise and best practices on how to adapt and thrive in the post-pandemic eraThey are:
- Fabio Seidl, Global Creative Development Director at Meta
- Artwell Nwaila, Head of Creative for Google South Africa
- Tom Goddard, President of World Out of Home Organization.
Fabio Seidl will show how we all can influence the future of ideas through curiosity and collaboration by working collectively to make creativity, emerging technology, platforms, and storytelling accessible and exciting to everybody in a session titled Simplify the Future.
Artwell Nwaila will demonstrate how data can enhance the creative process by providing insights into audience preferences, behaviors, and trends by bringing data to life by weaving it into compelling stories that resonate with audiences in a session titled Leveraging Data to Amplify Creativity in Advertising.
Tom Goddard will explore the world of out-of-home advertising that is currently going through a renaissance as a media form thanks to innovative technology, advanced analytics and unseen creativity in his session titled Innovations in Out of Home Advertising. He will also have a dialogue with Woo Chang-hoon, president of Korea Electronic Board Broadcasting Association, on the future of out-of-home advertising
Other speakers from the top tier of the world’s creative industries include:
- Ali Rez, Regional Executive Creative Director at Impact BBDO
- Becky McOwen-Banks, Executive Creative Director at Creative X Global, Meta
- Byron Rex Phillipson, Global Creative Director and Brand Lead at Twitch
- Chermine Assadian, Creative Director at Wunderman Thompson
- Emile Rademeyer, Creative Director at VANDAL
- Erin Williams, Sales Director at CNN International Commercial
- Nayla Tueni, CEO and Editor-in-Chief of An-Nahar.
More speakers will be announced soon on the festival website.
Fabio Seidl commented, “New platforms offer endless possibilities for creativity and collaboration. I’m eager to share how we can shape the future of ideas with curiosity and collective creativity.”
Furthermore, MAD STARS 2023 is preparing to reveal the finalists of the MAD Stars Awards, which recognises the best works in marketing and advertising from around the world. The winners will be announced at the festival.
The 16th edition of the festival will take place from August 23 to 25 at BEXCO in Busan under the theme of REBOOT: Refresh Your Strategy for the Post-pandemic Era with awards, conferences, competitions, exhibitions, ceremonies, and parties.
Find detailed information on MAD Stars 2023 registration here.
