Internet lag drives people mad, gamers in particular. It’s unpredictable and it takes control of games by messing with what people can see on the screen. New York agency, Madwell, director, Doug Liman and MPC have turned the experience that stops people from being able to pay attention into an ad that is riveting. And a compelling argument for Verizon’s Ultra Wideband, “the 5G built for gamers”.
The two-minute film, The Reset, took six months to make. When you watch it you can see why. Targeting gamers, it references glitches from games over the last few decades. The campaign is running in digital, out-of-home and social through until June 30.
Credits:
Client: Verizon
Agency: Madwell
Co-Founder & CCO: Chris Sojka
Creative Director: Ryan Howard
Copy Director: David Salisbury
Associate Creative Directors: Micky Treutlein, Matt Fry & Alex Kaufman
Chief Operating Officer: Sandy Sherman
Senior Producer: Jacquelyn Maloney
Creative Producer: Hilary Krishnan
Production: Independent Media
Production Company: Independent Media
Director: Doug Liman
Executive Producer & Managing Director: Susanne Preissler
Executive Producer: Liam Ahern
Head of Production: Jeanne Stawiarski
Line Producer: Paul Ure
Director of Photography: Hoyte Van Hoytema
VFX & Post-Production: MPC
Creative Director: Alvin Cruz
2D Lead: David Piombino
3D Lead: Chris Bernier
Colourist: Kristopher Smale
Producers: Gwen Frey & Nicole Melius
Managing Director: Angela Lupo
Executive Producer: Matthew Loranger
Production Coordinator: Stephen Dierks
On-Set VFX Supervisor: Alvin Cruz, Brandon Thomas
Editing: Lost Planet
Editor: Saar Klein
Assistant Editors: Danny Conner & Steven San Miguel
Editorial Executive Producer: Krystn Wagenberg
Editorial Producer: Casey Cayko
Sound Design: Machine Head
Sound Designer: Stephen Dewey
Mix: Lime Studios, Santa Monica
Executive Producer: Susie Boyajan
Senior Producer: Kayla Phungglan
Mixers: Jeff Malen & Matt Miller
Mix Assistants: Meg Ochs & Ian Connie
Music: Joe Walsh A Life of Illusion