Marcel Paris and director, Martin Krejci, have taken Citroën DS to a very new place in advertising with a commercial that draws inspiration from Antoine de Saint-Exupéry’s classic children’s story, The Little Prince, reimagining the beloved story for a modern audience.
The 80-second spot stands out against the fast-paced editing and flashy visuals of contemporary advertising. The dreamy film with its emotive voiceover and romantic score is modern but also evocative of a bygone era in filmmaking.
The commercial pays homage to the enduring themes of The Little Prince, exploring the importance of imagination, friendship, and the beauty of the natural world.
Credits:
Production Company: Movie Magic
Director: Martin Krejci
DoP: Joost Van Gelder
Producers: Tomas Smrcek, Alice Chauvain
1st AD: John Lowe
Post-production: R.U.R, Prague
Sound Design: Michal Pekarek @ sCore
Agency: Marcel Paris
Creative Director: Clement Sechet
Copywriters: Olivier Dermaux & Sascha Dodille
Art Director: Juliette Jouis de Maupeou
Client: Stellantis
