Ironically, children are one of the world’s most effective contraceptives. Their need for attention (which is rarely turned off) conflicts with their parents’ need to give attention to one another.
Marcel Sydney & Paris, and Four Seasons Condoms, have got together to do something about that. Their online cartoon, The Extendables, is designed to keep the kids occupied while their parents are busy in the bedroom.
The show, about extraterrestrial puppets coming to earth, also allows parents to monitor the kids by securely pairing their smartphones to any tablet, desktop computer, laptop or smart TV with a webcam, effectively turning it into a motion sensor. If the kids wander away from the screen, the motion detector sends an alert to connected phones to avert the risk of an untimely surprise. Should parents need a little more time when the video reaches its final minute, there’s an option to extend for another five minutes, time and time again.
The launch of The Extendables comes after a Four Seasons study found that 1/3 of Australian parents had a fear of being interrupted during sex. On top of this, 22% of parents reported having less quality time for romance and sex with partners at times when the kids are around, such as during school holidays.
73% of respondents had been interrupted by their kids during sex.
Wesley Hawes, deputy executive creative director at Marcel Sydney commented, “This is a real issue that affects nearly all parents at some point of their lives and I hope our fuzzy friends allow parents around the world to reconnect again. I’m the target audience. I’ve got two children – a three-year-old and a seven-week-old, and I haven’t had sex for about four years.”
To install and run The Extendables (and control the length of viewing), parents simply pair their smartphones to any tablet, desktop computer, laptop or smart TV with a webcam by going to TheExtendables.com.au on both devices and entering a code. The Extendables ensures the privacy of its users with no visual data shared, received or saved by the program.
It is being launched through a Facebook social media campaign and is available now for free from TheExtendables.com.au or from FourSeasonsCondoms.com.au.
Credits:
Agencies: Marcel Sydney and Marcel Paris
Media: Wildfire Creative
Director: Josh Logue
DOP: Tim Kindler
Editor: Corey Farrell
Colourist: Greg Constantaras
Executive Producer: Will Alexander
Producer: Michelle Nagy
Post Producer: Agathe Compagnon
Sound: Song Zu
Client: Four Season Condoms
Managing Director: Graham Porter
Brand Manager: Michael Porter
Marketing Manager: Alexander Porter
