In most cause campaigns a company will ask you for a $20 donation. Marcel Sydney and Rio Tinto’s cause campaign for the Royal Flying Doctor Service (RFDS) lets the $20 note speak for itself.
You’ve probably never paid attention to the face on the $20 note. It belongs to Reverend John Flynn, founder of the RFDS. Marcel Sydney has “brought him to life” with a mobile experience that uses new AR technology. Scan the $20, and Reverend Flynn will tell you about the history and the future of one of Australia’s most beloved, and most essential, organisations.
If you’re Australian (or have an Aussie $20 note available), have a go for yourself here.
Otherwise, watch the film version:
“The health and safety of our people and the communities where we operate are critical to Rio Tinto. That’s why we’ve been proud to support the wonderful work of the Royal Flying Doctor Service for the past 35 years,” stated Chris Salisbury, chief executive officer of Iron Ore, Rio Tinto.
In recent times we have committed $10 million to support the RFDS’ two new state-of-the-art jet aircraft which ensure patients anywhere in Western Australia can be reached within approximately three hours. While these jets are a great asset to WA, it costs a lot of money to keep them in the sky. That’s why we’re now raising funds to ensure the RFDS can continue their vital services across the state.
“We’re calling on Australians to help Keep Flynn Flying, with Rio Tinto matching all donations up to $100,000.”
Rio Tinto’s total funding commitment so far is $22.5 million of funding. It will also match donations by the general public up to $100,000.
“Rebecca Tomkinson chief executive, RFDS, stated, “The new Rio Tinto LifeFlight PC-24 jets are a game changer in aero medical care, enabling reduced flight times and increased capacity for patients and medical teams. We are delighted to partner with Rio Tinto to raise awareness about the Royal Flying Doctor Service and encourage public donations to keep our vital service in the air through this unique mobile experience.”
Facundo Martinelli and Daniel Galeano, associate creative directors, Marcel Sydney, added, “The RFDS is one of the most quintessential Aussie organizations. We loved being a part of this project and are excited to bring the RFDS’ legacy to life through innovation. But best of all, the message has always been in every Aussies’ hands, people just don’t know it yet. And with a new $20 note soon coming into circulation, we wanted to say goodbye by making the best use of it.”
Clients: Rio Tinto & Royal Flying Doctor Service
Creative Agency: Marcel Sydney
Associate Creative Directors: Facundo Martinelli & Daniel Galeano, Associate Creative Director
Managing Director: Ryan Bernal
Senior Account Manager: Knox Cassidy
Senior Integrated Producer: Simon Davis
Senior Producer: Michael Demosthenous
Animation Production Company: Mighty Nice
Director: Simon Robson
Executive Creative Director: Darren Price
Designer: Bonnie Forsyth
3D model and surface: Greg Petchkovsky, Billy Harrison & Trent Rogan
Rigging: Tessa Eden
Animation: Chris Breeze & Duncan MacLaren
Compositor: Supriya Bhonsle
Technical Director: Trent Rogan
Head of Studio: Jeremy Howdin
Senior Producer: Tina Braham
Junior Producer: Diana Angelius
Technology Production Company: Pasto
Technical Lead: Agustín Mendé