OPSM has been a lot of things in the last five years. It has been the means to wonderful experiences, part of the new tech world and a style for every Aussie. OPSM has also etched its optometry credentials into the minds of Australians. But it has never stood on the same tier as the fashion forward brands until now.
Marcel Sydney has made OPSM cool. OPSM eyewear presents itself now as an integral part of a wearer’s individuality. Something that underlines their distinctiveness. And OPSM presents itself on the faces of Australians with an innate sense of self and style. A montage of fashion magazine-style imagery is underscored with a narrative by philosopher, author and social activist, Dr Cornel West – a discourse on style.
The commercial was directed by The Pool Collective’s fine art and commercial photographer, Simon Harsent.
Scott Huebscher, executive creative director of Marcel Sydney, commented, “The way Simon brilliantly captures people in his portraiture made him an obvious choice to direct this ad. And Dr. Cornel West’s thoughts on style was the perfect way to complement the pictures.”
OPSM vice president of marketing, Jee Moon, added, “Style is not just something that is found in the extraordinary and unreal settings of runways or magazines; style is found in the very real people we encounter every day. So in sharing these stories, we hope to reveal something interesting and unique about our brand.”
The campaign is running nationally on broadcast, online and social.
Credits
Client: OPSM
Agency: Marcel Sydney
Production Company: The Pool Collective
Director: Simon Harsent
Executive producer & managing director: Cameron Gray
Photographer: Simon Harsent
Producer: Eloise Hastings
DoP: Ross Giardina
Production designer: Tess Strelein
Post production: Heckler
Editor: Andrew Holmes
