Now and then your work situation does not work out. Bacon director, Holger Karberg, and agency, Marketsquare, walk the tightrope (with finesse) of giving an un-funny situation enough humour to impress people with the importance of unemployment insurance for Danish insurer, Til (Now&Then).

The power of a minimalistic approach combines with Karberg’s affinity for dry humour and impeccable comedic timing.

The campaign is running on Danish TV as well as online.

Credits
Production Company: Bacon
Director: Holger Karberg
Executive Producer: Samuel Cantor
Associate Producer: Nana Ama Rothenborg
DOP: Sophus Wolf
First Assistant Director: Stefan Danholm
First Assistant Director On-set: Oliver Burton
Production Manager: Alicia Moon Winding
Editor: Holger Karberg
Colourist: Hannibal Lang
Sound Designer: Ole Krogstad

Creative Agency: Marketsquare
Creative Director: René Kammersgaard
Creative Lead: Louis Isaak
Copywriter: Christian Ryser
Agency Producer: Nicolai Schierbeck
Client Service Director: Josefine Nejstgaard Palm
Account Manager: Laura Balslev Handest