Olga Basha’s trilogy of commercials has concluded. What a shame. The three films break the mould of fashion advertising entirely. The films, directed by Matias & Mathias, now at Epoch Films, are awkwardly, uncomfortably and irresistibly human funny – the first film, a first IRL date; the second, a two women watching a potential date eating his own booger; and the third a woman who remembered she’d forgotten here bag – but continues her journey with no pants on.
The first makes the name, Olga Basha, unforgettable as a gawky bloke tries to read the label inside the waistband of his “date’s” jeans in a public Park. The second, makes Olga basha jeans irresistible. A woman decides to pursue a potential date because of his jeans, even after watching him enjoying the excavation of his booger in a New York Street. The third, makes Olga Basha jeans impossible not to want.
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