Spot the Signs is not the first campaign film to encourage people to look for signs that the men in their world are not coping and offer help. It may, though, be the most effective, providing tangible clues for people to use. The film was created by London agency, Matta, for Movember. Men are notoriously shy when it comes to admitting they have problems. The campaign observes that changes in usual behaviour are warning signs, and highlights some of the prominent ones – like a party lover who no longer wants to go out or a big eater being off his food – as tangible signs. In the first case, a man’s t-shirt design includes the words, “loves a party”, in the second a man has the words, “eats like a horse”, in the design of his plate.

The film is running across Movember’s digital channels.

Credits

Agency: Matta

Executive Creative Director: Matt Campbell

Production Director: Tom Allwood

Brand & Strategy Director: Matt Hunt

Agency Producer: Mike Smith

Senior Brand & Strategy Manager: Jasmine Absolon

Junior Brand & Strategy Manager: Lucy Rickett

Production Company: UNIT9 Films

Director: Cleo Samoles-Little

Executive Producer: Andrew Davies

Producer: Harry Starky-Midha

DOP: Aaron Reid

Offline Edit: UNIT9 Films

Editor: Alex Burt

Grade: The Mill

Colourist: Alex Gregory

Sound Studio: Dario Swade

Client: Movember

Global Marketing Director: Paul Mitcheson

Director of Social Impact Campaigns: Mark Sanderson

Media & Advocacy Strategy – Social Impact: Sarah Sternberg