A commercial in which Law & Order actor, Christopher Meloni, describes the features of the Peloton app would be rather boring. Except that Ryan Reynold’s agency, Maximum Effort, has him doing that completely naked.
Not only does that make a 60-second product ad riveting, it must inspire people to get off their butts and do some exercise, preferably with the Peloton app he swears by. Meloni is 61. This is his body:
Adding to Reynold’s flair for wit, the campaign launched on National Nude Day, July 14, and the ad concludes with the voice of Steve Zirnkilton, known for narrating all of the series in NBC’s Law & Order franchise, borrowing from the show’s introduction – “In the Peloton community, users are represented by two separate yet equally motivated groups: those who wear pants, and Christopher Meloni.”
The campaign comes from a snippet of clever research. In May, Meloni told People magazine that he works out naked at home.
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