If ageism doesn’t bug you, these commercials by Maximum Effort for LinkedIn are funny. They rely on the stereotype that older people are clueless about modern business technology and its terms.

In each of the two commercials, a parent struggles to understand what their adult child does for a living. A mother makes some amusing guesses about her son’s job selling cloud services and a father is bewildered by his daughter’s acronyms – SEO, CRM and even B2B etc.

Both spots close with the message that while parents don’t understand what their children do, LinkedIn’s LinkedIn’s global professional community of a billion members does – LinkedIn is the place to B2B.

Jim Habig, vice-president of marketing, LinkedIn Marketing Solutions, commented, “We’re particularly proud of this campaign since it feels like it strikes a chord with anyone who’s worked in B2B marketing. The difficulty of explaining what it is we actually do, which many of us will do around the holiday table, seems to be a shared experience. So we love how Maximum Effort took that insight and brought it to life in its characteristically tongue-in-cheek fashion and underlined how, on LinkedIn, you can find all the people who do, in fact, understand what you do.”