Last year, Ryan Reynold’s Satan found his perfect match, on Match. Now he has a new job. He’s working for Big Wireless and he’s thriving there. “These guys torture people on a whole other level,” he explains in the spot, a commercial for Big Wireless rival, Mint Mobile.

The Maximum Effort spot, which feels a little like an episode of The Office, is a litany of horrible business practices, one of which is to counter Mint’s lower prices by raising prices and using the income for an ad campaign attacking Mint.

Reynolds commented, “From Match to sneakers and now wireless… Satan is on fire! We like to break new ground at Maximum Effort so the idea of having Satan find professional success at Big Wireless right after finding love on Match was so appealing. I like to think of it as my own personal MCU – the Mephistopheles Commercial Universe.”

Aron North, chief marketing officer of Mint Mobile, added: “Mint is always seeking to upend traditional practice within the wireless industry. One of our biggest challenges is people have just gotten used to how big wireless treats them. This seemed like such a fun way to loudly let people know there’s another option for premium wireless. We said yes within 1 minute of hearing the idea – and that’s allowing for 45 seconds of laughing.”

When 2020 met Satan: