Pepsi has repurposed its famous 1992 Super Bowl Cindy Crawford commercial many times. But now the ad has been appropriated by Los Angeles zero-sugar, zero-calories, natural goodness soft drink brand, Zevia, and remade by Maximum Effort with Jelly Roll – and more sharp wit than the original or any of its spin-offs.
Cindy’s red Lamborghini has become a red truck. Cindy has become the plus size singer. The bouncy Just One Look song by Doris Troy has been replaced by the raunchy Whatta Man by Salt-N-Pepa. The two young boy onlookers remain, but hilariously, one becomes a commentator, noting, “”Jelly Roll? In a Zevia commercial? This is huge. By choosing him as the spokesperson for their zero-sugar soda with zero artificial ingredients, Zevia is dismantling the notion that, quote-unquote, real men cannot be conscious of what goes into their bodies. Mr Roll is now, quite literally, the poster child for sweet authenticity.”
Here is the original:
The sport was remade with AI last year to show off what the technology could do:
In 2002, a version for Diet Pepsi showed Crawford, returning to the same gas station – with a few age-related changes, like the Lamborghini replaced by a family-friendly SUV with the model’s son and daughter, Laia and Presley, in the children’s car seats.
In 2016, the ad was remade with James Corden replicating Crawford’s role — not quite as seductively.
And in 2021, Crawford recreated the commercial to raise money for cancer research at the American Family Children’s Hospital in Madison, Wisconsin.
