M&C Saatchi’s relationship with Baiada has grown. It has been appointed social agency, responsible for managing all Lilydale and Steggles social activity.

Yash Gandhi, Baiada head of marketing, commented, “We’re on a mission to accelerate brand growth. M&C Saatchi, as our lead creative agency is well placed to integrate social as part of their remit to give us a holistic creative solution.”

The appointment strengthens the relationship between M&C Saatchi and Baiada further. M&C Saatchi has been the lead creative agency for the brand since 2009.

“Baiada are a brilliant and longstanding partner we’re proud to have created lots of great work with. So, we’re thrilled to extend that partnership and supercharge social for Steggles and Lilydale,” stated Sian Cook, managing director M&C Saatchi.

The appointment by Baiada also expands M&C Saatchi’s social portfolio. It has appointed as Woolworths’ paid social agency in July. The agency also recently took home the B&T Award for Best Content Marketing Strategy for Minderoo Thrive by Five.