M&C Saatchi Sydney has promoted Chris Cheeseman to creative director and he will lead the valuable TAB account. The promotion follows Cheeseman’s successes in over six years with the business in which he has held senior positions including senior creative and most recently, head of art.

Cam Blackley, chief creative officer stated, “I like the idea of ‘growing your own’ that’s why this promotion is a special one. Chris brings an incredible level of craft and thoughtfulness to his work; in a tough year he’s stood up and proven he can lead people while juggling client relationships on various pieces of business.”

Before joining the Sydney business, Chris worked at Salterbaxter in London and Strawberry Frog/Nomads Agency) in Amsterdam and has created internationally recognised campaigns for Lexus, Tourism Australia, CBA, NRMA, Carlsberg, Grosche, Jack Daniels, Lego, WorldPressPhoto, H&M, Emirates Airlines and P&G.

“In the last 12 months we’ve launched Long May We Play, used meat pies to convince Aussies to download the CovidSafe app, sent an app to space, turned a stadium into a piano, created a content series with one of my favourite comedians and launched a suite of digital products. Needless to say, I’m having fun. It’s exciting to step into this role surrounded by such a talented team and to be partnering with smart and ambitious clients,” Cheeseman commented.