M+C Saatchi’s final campaign, relaunching CommBank’s investment brokerage service, CommSec, is a worthy swansong, its satirical humour smart and pointy. The platform, Invest Smarter, leads with a 30-second spot that mocks the hype around share trading, reminding avid share trading investors that insight matters, and jumping on a trend expecting success is not a plan.

The commercial fronts a wider campaign that includes a new brand identity by M+C Saatchi brand design arm, Re. Still photography for the campaign, shot by The Pool Collective photographer, Saskia Wilson, also highlights the value of CommSec’s long-standing leadership in insight and expertise when noise is seductive but informed decisions count.

The campaign ends a 14-year relationship between CommBanl and M+C Saatchi as the agency closes its doors.

Credits:

Client: CommSec
General Manager, Marketing: James Peereboom
Executive Manager, Marketing: Robin Patrick
Brand and Campaign Manager: Crystal Ching
Acquisition and Media Marketing Manager: Bret Bidenko

Creative Agency: M+C Saatchi
National Executive Creative Director: Jeremy Hogg
Creative Director: Kieran Moroney
Senior Art Director: Bryce Waters
Senior Copywriter: Georgie Waters
Art Director: Codee Mac
Chief Strategy Officer: Simon Wassef,
Executive Strategy Director: Maya Mausli
Client Experience Director: Topher Jones
Account Directors: Jennifer Clucas & Jo Movizio
Senior Integrated Producer: Michelle Browne

Design: RE Design
Managing Partner: Sally Garcia
Group Creative Director: Nick Hill
Senior Motion Designer: Nick Hill
Senior Designer: Shane O’Brien

Production Company: Collider
Managing Partner & Executive Producer: Rachael Ford-Davies
Executive Producer: Tom Slater
Director: Dylan Duclos
DOP: Grégoire Lière
Production Designer: Jackson Dickie
Costume Designer: Joanna Mae Park
Editor: Grace O’Connell

Post-Production: FIN Design + Effects
VFX Supervisor: Mikey Brown
Flame Artist: Jacob Street
Colourist: Yanni Kronenberg
Executive Producer: Emily Newbould
Production Manager: Dan Gray

Casting: Sarah McGrath @ Byrne Creative

Sound & Music: Sonar
Composer: Matteo Zingales
Head of Sound: Timothy Bridge
Executive Creative Producer: Sophie Haydon
Head of Production: Haylee Poppi
Producer: Ellie Brandwood

Stills Production: The Pool Collective
Photographer: Saskia Wilson
Executive Producer: Caitlin Perz