Follow your dream. It’s a desire that everyone can relate to. And it’s how M&C Saatchi is helping Netball Victoria get people behind the Melbourne Vixens.

The campaign, We Make Champions, highlights The Vixens’ role in making the dreams of young women to play for the Vixens come true.

To create the TVC, the agency and Netball Victoria invited all aspiring netball players to be part of the commercial.

David Dahan, managing director, M&C Saatchi Melbourne commented, “The Vixens have been creating dream teams for 85 years. They discover athletes who show potential and nurture them to the top of their game. We Make Champions showcases Victoria’s most promising netball stars, allowing them to follow their aspirations to become the next Vixen.”

Rosie King, chief executive officer, Netball Victoria added, “Last season 7 of the 13 players named in the Diamonds team came from the Vixens. We have a strong pathway system that fosters great talent through to a national stage. This campaign heroes the champions of tomorrow.”

The campaign is running on TV, plus print and digital.

Credits:

Agency: M&C Saatchi Melbourne

Managing director: David Dahan

Executive creative director: Paul Taylor

Creative director: Tony Banks

Senior creative team: Andy McInerney & Jay Lazaro

Senior broadcast producer: Jessica Norton

Account director: Pia Christiansen

Production company: Hugh Peachey Photography

Director: Hugh Peachey

Producer: Virginia Kay

Editor: Jonnie Morris @ Jonnie&Kate Films

Sound: Final Sound

Grade: Crayon

Client: Netball Victoria

Chief executive officer: Rosie King

General manager commercial operations: Justin White

Marketing & events managers – Lauren Buysen & Naomi Barter