British former long-distance runner, Sir Mo Farah, stars again for hardware retailer, Screwfix, in the second humorous instalment of The New Recruit campaign by M&C Saatchi Group UK. This time he is doing what made him famous. Told that a purchase needs delivery, he takes the job a tad too literally, and sets off on foot to deliver the order himself.
The campaign part of M&C Saatchi Group UK’s brand platform, No Stopping You, for Screwfix demonstrating the brand’s commitment to making it as fast and simple as possible for customers – and in this case tradespeople – to get what they need.
The campaign is running throughout the UK until November 16 across TV, VOD, CTV, OOH, YouTube, social channels including Meta, TikTok and Reddit, as well as radio, digital audio and Screwfix’s own digital platforms. Media planning and buying are handled by Dentsu Media, PR by McCann Birmingham, and social activity by Eight & Four.
Jack Wallace, marketing director, Screwfix, stated, “Screwfix sprint is such an important service for our customers when every second counts. Seeing Sir Mo Farah bring it to life in this humorous and entertaining way captures the magic of our colleagues – they never let anything get in the way of a great job and always go the extra mile for our customers.”
Guy Bradbury, creative partner, M+C Saatchi Group UK, added, “We’re excited to unveil the next chapter of the No Stopping You campaign and continue building on such a powerful platform for Screwfix. The new 30-second Sprint ad brings the brand’s promise to life in a fun and memorable way, showing just how far Screwfix will go to keep the trade moving.”
Credits:
Creative Agency: M+C Saatchi Group UK
Creative Partner: Guy Bradbury
Creative Directors: Sam Turk & Paul Robbins
Managing Partner: Gemma Knox
Business Director: Imogen Walkden
Account Directors: Isabella Forbes & Emma Lowrey
Account Manager: Maddy Evans
Executive Producer: Vanessa Butcher
Head of Production: Amy Cracknell
Senior Producer: Dale Chapman
Project Director: Louisa Lewis
Head of Strategy: Sophie Lean
Senior Strategist: Maddie Burnell
Design Director: Jon Muddle
Head of Design: Andy Harris
Senior Designer: Paul Venn
Business Director: Alex Watson
Managing Director: Paul Martin
Creative Partner (Visual Identity): Darren Bowles
Creative Director (Visual Identity): Jon Hewitt
Client: Screwfix
Marketing Director: Jack Wallace
Head of Brand: Sammy Ough
Marketing Manager: Natalie Collings
Marketing Executive: Olivia Martinez
Production Company: Mindseye
Director: Andrew Gaynord
Producer: Hera King
Editing: Shift Post
Post House: Elmntl
Sound: Ben Leeves @ Jungle
Music: Charlie Smith
Photographer: Adam Hinton
Photographer Agent: Wyatt- Clarke and Jones
Retouching: Mark Wesley
Motion Grade: Curious Productions
