M&C Saatchi Sport and Entertainment has added another account to its roster. US tech and innovation brand, WHOOP, has appointed the agency as it launches officially into the Australian market.
WHOOP is a personalised 24/7 digital fitness and health coach on a mission to unlock human performance. It helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback across sleep, recovery, and strain. The WHOOP membership includes free hardware and a platform designed to optimise behaviour.
The company currently works with M&C Saatchi Sport and Entertainment in the US, UK and Germany. M&C Saatchi Sport and Entertainment will introduce the brand to Australia with a focus on PR, influencer marketing and strategic partnership consultation.
“We’re excited to have extended our global partnership with M&C Sport and Entertainment into the Australian market. We know how much health, fitness and performance matters to Australians and we can’t wait to build a stronger WHOOP community Down Under,” stated Briain Curtin, marketing director, WHOOP International.
“WHOOP is a natural fit for our team here in Sydney – a brand with a hyper-passionate following that understands its audience perfectly. It’s exciting to have the chance to unlock that potential here and we’re delighted to welcome them on board,” added Krystyna Frassetto, head of communications at M&C Saatchi Sport and Entertainment.