ITV gives viewer the story of a young boy who collects weather in jars. Brilliantly imaginative and capturing a child’s infectious joy, the story, The Weather Catcher, is told in a series of indents marking Brittany Ferries’ sponsorship of ITV’s Channel Island Weather. The sponsorship is a perfect symbiosis too, highlighting Brittany Ferries’ dependable presence.

“It’s a creative challenge to land an idea in five seconds,” stated McCann Bristol executive creative director, Zane Radcliffe. “The Weather Catcher does this in a quirky and utterly charming way, where the individual spots – tiny stories in their own right – combine to hint at a longer-form, magical drama.”

“We’re thrilled to bring the magic of island life to viewers through this enchanting campaign,” added Andrea Smith, head of acquisition marketing at Brittany Ferries. “The Weather Catcher beautifully reflects the spirit of discovery and wonder that Brittany Ferries strives to deliver on every journey, and we’re proud to share this story with the Channel Islands community.”

McCann’s new campaign coincides with Brittany Ferries securing the Guernsey routes, reinforcing its commitment to the Channel Islands.

It will run across ITV until May 2026.

Credits:
Creative Agency: McCann Bristol
Executive Creative Director  & Writer: Zane Radcliffe
Business Director: Mark Leverton
Managing Partner, Media: Richard Maisey Managing Partner: Jon Dunbar 
Account Manager: Aisling O’Sullivan- Walsh
Account Director: Sarah Warnes

Production Company: Chief
Director: Olivier Richomme
Executive Producer: Cris Mudge