Take a long, hard look at Santa. Does he look like he’s in peak health? No – in fact he has many of the signs of gluten intolerance – rosacea, pale skin, bloating, and swelling. Like 400,000,000 people throughout the world.

This Christmas, McCann Greece and gluten-free living brand, Dr. Schär, are giving Santa’s gut a break. They’ve sent Santa a letter encouraging him to try a gluten-free lifestyle this Christmas and see how much better he could feel.

But, there’s also the cookies problem. It’s unfair to make Santa resist. So there’s another letter – to you and me and all Christmas devotees – to leave him gluten-free treats. Because Dr. Schär believes everyone, Santa included, deserves a joyful, healthy holiday season.

Credits:

Creative Agency: McCann Greece
Executive Creative Director: Aleka Papadia
Creative Director: Panos Pagonis
Art Directors: Michalis Alexiou, Konstantinos Tsagkakos & Vivian Kalomoiri 
Copywriters: Eleni Perperidou & Despina Karakosta
Senior Motion Designer: Spiros Raptis
Account Director: Irine Anagnostopoulou
Account Executive: Galateia Charatsi
Sound Design: Oxyzed
Agency Producer: Manolis Mata