The 2018 APAC Effie Awards has reached shortlist stage. There are 157 finalists from more than 15 countries. Australia has 41. New Zealand has 12.
Leading Australia’s finalists is McCann Melbourne with 7, most of them for Made by Melbourne for University of Melbourne and Tap for Your Town for Mastercard. BWM Dentsu is second in Australia’s finalists’ tally, with 5.
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CheProximity’s Hearing Test in Disguise for Cochlear has 4 finalist spots.
Leading New Zealand’s finalists is Colenso BBDO with 7. Special Group has 4.
McCann Worldgroup leads the total APAC finalists with 33. Ogilvy & Mather is second in the total finalists’ tally 28. BBDO Network has 22.
See all the finalists here: apac-effie-2018-finalists
The finalists are determined after two rounds of deliberations by 200 jurors from across the region. This year’s awards are headed by the Awards chairman, Charles Cadell of McCann Worldgroup, and 8 heads of jury – David Porter of Unilever, Elaine Chum of Philips, Guan Hin Tay of J. Walter Thompson, Joanna Flint of Google, Rupen Desai of Edelman, Ruth Stubbs of iProspect, Sameer Desai of Mundipharma and Silas Lewis-Meilus of McDonald’s.
Cadell commented, “It is always inspiring to review work from across the Asia Pacific Region. The jury this year had a challenging task in defining what represents the best of our business. We are proud to unveil the finalists for the 2018 APAC Effies and look forward to congratulating all winners at the awards gala.”
Winners of the 2018 competition will be announced at the Awards Gala at the Four Seasons Hotel in Singapore on April 27 2018.
