When British advertising humour is at its best, it makes a lasting impression. The latest recipient of best British humour is eBay. Its creator is McCann London and comedy director, Tom Kuntz. Kuntz’ flair for “colourful settings, time-lapse photography and wildly eccentric humans” comes to the fore and makes an already madcap story even more irresistible to watch.

The campaign aims to tap into the renewed feeling of optimism in the UK and show that even though purse strings are tighter than ever eBay offers the joy of value for money. 

The TVC will be supported on radio.

Credits:

Agency: McCann London
CCOs: Laurence Thomson & Robert Doubal
Joint ECDs: Ray Shaughnessy & Dan Norris
Creative Directors: Matt Searle & Olly Wood
Copywriter: Jenna Morrissey
Art Director: Ran Stallard

Managing Partner: Sailesh Jani
Account Director: Tom Oliver
Account Manager: Katie Dumbrell
Strategy Director: Harrison Steinhart
Head of Design: Lisa Carrana
Creative Director Studio: Jade Sheppard
Project Manager: Neil Tingey
Chief Production Officer: Sergio Lopez
Head of Production UK: Sophie Chapman Andrews
Executive Producer: Jonathan Davis 
Senior Producer: Anna Cartwright
Business Affairs: Hayley Littlewood

Director: Tom Kuntz
Producer: Shirley O’Connor
Casting Director: Lesley Beastall
Director Of Photography: Daniel Landin 
Production Designer: Olly Williams 

Editor: Russell Icke @ The Whitehouse 
Audio Production Company: Strings & Tins
Sound Design: Adam Smyth
Audio Producer: Alina Moroshnichenko
Radio Sound Design: Giselle Hall @Craft

Post-Production: Electric Theatre Collective
Colour: Luke Morrison
VFX Supervisor: James Belch
VFX Producer: Magda Krimitsou 

Music Supervior: Chris Graves @ Craft
Composer: Fred Ashworth @ Native

Client: eBay UK
Chief Marketing Officer: Eve Williams
Head of Brand: Rosie Hanley
Marketing Managers: Rachael Tsang-Parkinson & Harley Ilott