Couples on Love Island are not paragons of loyalty. But Just Eat is. It has coupled up with the show for the fourth year and brought with it, the Get Stuck In love birds and their friends. This is not entirely selfless. McCann London’s campaign was loved by 93% of fans last year. So animatronic love birds, Izzy and Lloyd, geckos Gaz and Oz, Cam the chameleon and Tina the turtle, will share their drama, bromance, fun and juicy gossip as ever before. Their romantic twists and turns will be voiced by British rapper and singer-songwriter, Lady Leshurr; comedians, Inel Tomlinson, Tez Ilyas, Jamali Maddix, Isy Suttie and Roisin Conaty, plus two new additions – Jen Hatton and Emma Doran will voice Cam and Tina in Ireland.
New scripts will feature the distinctive colloquial of the show, ‘eying up peng (or “penne”) new Islanders’, and ‘sister from another mister’, all the while talking about the delicious food they can order. New host. Maya Jama, narrates the 15-, 10- & 5- idents, which run across TV and VOD.
McCann London creatives, Ben Buswell and Jo Griffin, wrote and art directed the campaign, which was produced through Craft (both McCann Worldgroup agencies). Social strategy and creative were managed by BYTE/DEPT with PR delivered by Mischief.
Just Eat is also exclusive sponsor of Love Island’s Exit interview for the first time, and returns as co-sponsor of the Love Island: The Morning After podcast, now hosted by 2022 finalist, Indiyah Polack, and superfan, Sam Thompson.
Victoria Gold, Just Eat UK & IRE marketing director, stated, “Love Island is without doubt one of the biggest shows on TV and our partnership continues to be a huge success for Just Eat, helping us connect and build brand affinity with young audiences who crave food delivery. Fans absolutely adore our loveable characters and with last year’s results showing 93% positive sentiment, it was a no-brainer to bring them back for more romance. The latest installment brings even more joy while showcasing the amazing food available on Just Eat.”
Rob Webster & Alexei Berwitz, creative directors at McCann London, added, “The best comedy characters develop over time, so it’s great to see the Just Eat animals becoming as much of a Love Island fixture as tight trousers, tanning lotion and pulling someone for a chat. We’re thrilled to be taking these characters to new places, while bringing a bit of Just Eat joy to the seasonal gloom.”
