Fandom is funny. Humans are funny. McCann London has made the most of both of these assets in its Wimbledon campaign for The All England Lawn Tennis Club (AELTC), to help the buzz to build. The campaign trailer, It’s a Wimbledon Thing, features ferocious fans and is full of the kind of humour that makes you smile at yourself. It aims to join fans together in its tribute to the uniqueness of Wimbledon and its fandom throughout the world.
The TVC is being supported in social media using the hashtag, #WimbledonThing.
Credits:
Client: AELTC
Head Of Communications, Content & Digital: Alexandra Willis
Brand Manager: Harry Kerr
Commercial & Media Director: Mick Desmond
Head Of Marketing & Commercial: James Ralley
Creative Agency: McCann London
Chief Creative Officers: Rob Doubal & Laurence Thomson
Creative Directors: Rob Webster & Alexei Berwitz
Creatives: Ran Stallard, Jenna Morrissey, Tom Dixon &Erik Uvhagen
Managing Partner: Tommy Smith
Project Director: Gary Cheesman
Chief Strategy Officer: Theo Izzard-Brown
Planner: Emily Ellis
Executive Producer: Jonathan Davis
Agency Producer: Anna Cartwright
Director: Us @ Academy
Executive Producer: Medb Riordan
Producer: Stephen Overs
Dops: Rina Yang & Ben Magahy
Production Designer: Mikey Hollywood
Casting: Hammond & Cox
Editor: Thomas Grove Carter @ Trim
Post-Production: Black Kite
Grade: George K
Sound: Adam Smyth @ String & Tins
Music: Wake The Town
