McCann New York has become Agency of the Year and Digital Agency of the Year at the 96th ADCv Awards. McCann Workgroup is the Network of the Year.

McCann New York and Leo Burnett Chicago have won a ADC Black Cube each for best in discipline.

McCann New York won its Black Cube for best in discipline in Digital, for The Field Trip to Mars for Lockheed Martin. The campaign also won 8 ADC Gold Cubes, 2 of them in Advertising and 6 in Digital.

The agency also received three ADC Silver and three Bronze Cubes for work done on behalf of Lockheed Martin, The Brady Campaign, Godiva and Girls Who Code.

Leo Burnett Chicago won its for best in discipline in Advertising, for Van Gogh BnB for Art Institute of Chicago. The campaign also won 3 ADC Gold Cubes.

BBDO NY, The Partners London and SILO The Hague have won ADC Designism awards for social good.

Of the Year Awards went to:

Network of the Year: McCann Workgroup

Agency of the Year: McCann New York
Digital Agency of the Year: McCann New York
Design Team of the Year: Dentsu Tokyo
Production Company of the Year: Framestore New York
School of the Year: School of Visual Arts New York
Client of the Year: Lockheed Martin

Other top winners:

• Dentsu Tokyo won 24 ADC Cubes overall – 2 Gold, 7 Silver and 15 Bronze
• BBDO Dusseldorf won 2 ADC Gold and 5 Silver Cubes for Pepsi Light – Iconic Moments for Pepsi Deutschland GmbH
• Goodby Silverstein & Partners San Francisco won 2 ADC Gold, 1 Silver and 5 Bronze Cubes for a variety of work.
• SILO The Hague, The Netherlands, received 2 ADC Gold Cubes and a ADC Designism award recognising best in discipline for work that drives social good, all in Design for Zaans Medical Centre Healing Environment for Mecanoo Architects and Zaans Medical Centre.

• BBDO New York’s ADC Designism award was won in Advertising for Evan for Sandy Hook Promise.

• The Partners London won its for Visual Identity conducted by Sir Simon Rattle London Symphony Orchestra.

• School of Visual Arts New York won 6 ADC Gold Cubes and 16 Cubes in the strudent awards.
• Art Center College of Design Pasadena won 3 ADC Gold Cubes and a total of 9 Cubes.

View the complete list of winners from 28 countries here: 2017-ADCAwards-Cubes

“It’s always an inspiring night when the industry comes together to celebrate and elevate the world’s best creative work at the ADC Annual Awards,” stated Michael O’Rourke, ADC executive director.  “ADC began as a progressive force back in 1920 as the first creative organization for the commercial arts. It’s an honour for us to continue that legacy under The One Club for Creativity and salute all of this year’s winners for work that truly represents the best in global craft, design and innovation.”

All ADC Gold Cube winners by discipline are listed below.

• Advertising (66 ADC Cubes — 1 Black, 1 Designism, 15 Gold, 19 Silver, 30 Bronze, 34 Merit):
• AlmapBBDO, São Paulo, Brazil for Getty Images, “Endless Possibilities”, Press, Newspaper, Campaign
• BBDO New York, New York, NY for Sandy Hook Promise, “Evan”, Television/Film/Online Video Commercials, Public Service, Non-Profit, Single (entry also won an ADC Designism Award in Advertising)
• BBDO Dusseldorf, Dusseldorf, Germany for Pepsi Deutschland GmbH, “Pepsi Light – Iconic Moments”, Art Direction, Press/Print Advertising, Campaign
• Dentsu, Tokyo, Japan for Yahoo Japan Corporation, “History of the Internet”, Art Direction, Poster Advertising, Single
• Factory, London, UK for Save The Children, “Still The Most Shocking Second of the Day”, Television/Film/Online Video Commercials, Public Service, Non-Profit, Single
• Filmakademie BW, Ludwigsburg, Germany for Volvo, “ABC of Death”, Student, Art Direction, Motion, Single
• Filmakademie BW, Ludwigsburg, Germany for Volvo, “ABC of Death”, Student, Television/Film/Online Video Commercials, Online Commercial, Single
• Leo Burnett Chicago, Chicago, IL, USA for Art Institute of Chicago, “Van Gogh BnB”, Pop Ups, Events, Single
• Leo Burnett Chicago, Chicago, IL, USA for Art Institute of Chicago, “Van Gogh BnB”, Pop Ups, Installations, Single
• Leo Burnett Chicago, Chicago, IL, USA for Art Institute of Chicago, “Van Gogh BnB”, Pop-Ups, Immersive, Single (entry also won an ADC Black Cube in Advertising)
• McCann New York, New York, NY, USA for Lockheed Martin, “The Field Trip to Mars”, Pop-Ups, Events, Single
• McCann New York, New York, NY, USA for Lockheed Martin, “The Field Trip to Mars”, Pop-Ups, Immersive, Single
• The Martin Agency, Richmond, VA, USA for Donate Life, “The World’s Biggest Asshole”, Television/Film/Online Video Commercials, Public Service, Non-Profit, Single
• The Martin Agency, Richmond, VA, and Furlined, Los Angeles, CA, USA for Donate Life, “The World’s Biggest Asshole”, Branded Content & Entertainment, Online Video, Short Form, Single
• Spotify, New York, NY, USA for Spotify, “Thanks, 2016. It’s Been Weird”, Out-of-Home, Posters, Campaign

Design (80 ADC Cubes — 1 Designism, 18 Gold, 27 Silver, 34 Bronze, 79 Merit):

• 702design, Hangzhou, China for Thomas Sauvin, “XIAN”, Book Design, Limited Edition, Private Press or Special Format Book, Single
• Africa, São Paulo, Brazil for ESPN, “Kobe’s Rules Book”, Book Design, Limited Edition, Private Press or Special Format Book, Single
• Art Center College of Design, Pasadena, CA, USA for Art College of Design, “Aero Mexico Brand Identity”, Student, Branding, Branding Systems/Corporate Identity for Print, Series
• Art Center College of Design, Pasadena, CA, USA for Art College of Design, “Spacex Identity Rebrand”, Student, Branding, Branding Systems/Corporate Identity for Print, Series
• Art Center College of Design, Pasadena, CA, USA for Art College of Design, “Spacex Poster Series-Human, Mars and Dragon”, Student, Posters, Print or Electronic Billboards, Series
• BBDO Dusseldorf, Dusseldorf, Germany for Pepsi Deutschland GmbH, “Pepsi Light – Iconic Moments”, Photography, Products/Commercial, Series
• Dentsu, Tokyo, Japan for East Japan Railway Company, “Get Back, Tohoku”, Posters, Promotional, Series
• Goodby Silverstein & Partners, San Francisco, CA, USA for Tipping Point Community, “Poverty Line Prices”, Posters, Public Service/Non-Profit, Series
• Gretel, New York, NY, USA for Vice, “Viceland”, Branding, Branding Systems & Identities for Television/Film/Online Network, Series
• Hakuhodo, Inc., Tokyo, Japan for RC Corp. France-Japon, “The Washi Lingerie Poster”, Posters, Promotional. Series
• Kookmin University, Seoul and Daejeon University, Daejeon, South Korea for Studio p-l-o-t, “Flicker Flicker”, Student, Typography, Poster Typography, Series
• Leo Burnett Toronto, Toronto, Canada for IKEA, “IKEA: Cook This Page”, Product Design, Specialty Product/Wildcard, Series
• McCann Tokyo, Tokyo, Japan for Amazon Japan G.K., “Amazon Fashion Week Tokyo 2017 S/S Opening Act”, Environmental, Museums/Gallery Installations, Single
• School of Visual Arts, New York, NY, USA, Personal Project, “New York”, Student, Illustration, Motion, Single
• SILO, The Hague, The Netherlands for Mecanoo Architects/Zaans Medical Centre, “Zaans Medical Centre Healing Environment”, Illustration, Wildcard, Campaign (entry also won an ADC Designism Award in Design)
• SILO, The Hague, The Netherlands for Mecanoo Architects/Zaans Medical Centre, “Zaans Medical Centre Healing Environment”, Environmental, Retail/Restaurant/Office, Series
• The New York Times Magazine, New York, NY, USA for The New York Times Magazine, “High Life”, Photography, Magazine Cover/Newspaper Front Page, Single
• The New York Times Magazine, New York, NY, USA for The New York Times Magazine, “Big Food Strikes Back”, Photography, Magazine/Newspaper Spread, Single

Digital (74 ADC Cubes — 1 Black, 1 Designism, 22 Gold, 15 Silver, 35 Bronze, 60 Merit):

• AKQA, San Francisco, CA, USA for Activision, “Hostile Takeover”, Digital Experiences, Guerrilla/Stunts, Single
• BETC, Paris, France for Addict Aide, “Like My Addiction”, Craft in Digital, Content Strategy, Single
• Dalian Minzu University, Dalian, Liaoning, China for BiBoBox Studio, “HIStar”, Student, Apps, Games/Entertainment, Single
• Goodby Silverstein & Partners, San Francisco, CA, USA for Adobe, “Make a Masterpiece”, Interactive, Websites, Single
• Google Creative Lab, London, UK for Google Arts & Culture, “Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan”, Interactive, Augmented Reality/Virtual Reality, Single
• Google Creative Lab, London, UK for Google Arts & Culture, “Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan”, Interactive, Craft in Digital, Use of Technology, Single
• HEIMAT Berlin, Berlin, Germany for Hornbach, “The First Analog Webstore”, Craft in Digital, Sound Design, Single
• McCann New York, New York, NY, USA for Lockheed Martin, “The Field Trip to Mars”, Interactive, Augmented Reality/Virtual Reality, Single (entry also won an ADC Black Cube in Digital)
• McCann New York, New York, NY, USA for Lockheed Martin, “The Field Trip to Mars”, Interactive, Innovation, Single
• McCann New York, New York, NY, USA for Lockheed Martin, “The Field Trip to Mars”, Interactive, Craft in Digital, Use of Technology, Single
• McCann New York, New York, NY, USA for Lockheed Martin, “The Field Trip to Mars”, Digital Experiences, Installation, Single
• McCann New York, New York, NY, USA for Lockheed Martin, “The Field Trip to Mars”, Digital Experiences, Event, Single
• McCann New York, New York, NY, USA for Lockheed Martin, “The Field Trip to Mars”, Digital Experiences, Responsive Environments, Single
• Miami Ad School, Mumbai, India and New York, NY, USA, for YouTube, “TimeOut – Skip the Bully”, Student, Interactive, Innovation, Single
• Preacher, Austin, TX, USA for Squarespace, “”Playing Lynch”, Interactive, Campaign Site, Single
• R/GA, Sydney, Australia for Google, “Through the Dark”, Interactive, Interactive Film, Single
• Sid Lee, Paris, France for UBISOFT, “Predictive World”, Interactive, Data Visualization, Single
• The Partners, London, UK for London Symphony Orchestra, “Visual Identity conducted by Sir Simon Rattle”,
• Interactive, Data Visualization, Single (entry also won an ADC Designism Award in Digital)
• Rokkan, Los Angeles, CA, USA for Pantone, “Pantone Studio”, Apps, Services/Utilities, Single
• School of Visual Arts, New York, NY, USA for itself, “Collide”, Apps, Services/Utilities, Single
• School of Visual Arts, New York, NY, USA, “A.L.A/D”, Digital Experiences, Installation, Single
• Serviceplan, Munich, Germany and Seoul, South Korea for Dot Incorporation, “DOT, The First Braille Smartwatch”, Interactive, Innovation, Single

Integrated (7 ADC Cubes — 1 Gold, 2 Silver, 4 Bronze, 10 Merit)

• Spotify, New York, NY, USA for Spotify, “2016 Wrapped”, Integrated, campaign

Motion (30 ADC Cubes — 5 Gold, 9 Silver, 16 Bronze, 29 Merit):

• Elastic, Santa Monica, CA, USA for HBO, “Westworld”, Motion, Title Sequence, Single
• Leo Burnett Germany, Frankfurt, Germany for Frankfurt Zoo, “Holoquarium”, Motion, Innovation, Single
• School of Visual Arts, Long Island City, NY, USA for Pixels Festival, “Pixels Festival Opening Titles”, Student, Motion, Title Sequences, Single
• School of Visual Arts, New York, NY, USA for School of Visual Arts, “New York”, Student, Craft in Motion, Motion Graphics, Single
• School of Visual Arts, New York, NY, USA for School of Visual Arts, “Unmasked”, Student, Craft in Motion, Animation, Animated Logo, Single

The ADC 96th Annual Awards and other organisation activities throughout the year are made possible in part through the support of global partner Shutterstock.