The 2016 Midas Awards Grand Jury awarded 1 Grand Midas Award, 62 Midas Gold Ingots, 77 Midas Silver Ingots and 138 Finalist Certificates from entries from 24 countries.

FP7/DXB (Part of McCann Worldgroup) won the 2016 Grand Midas Award for A Priceless Delivery for MasterCard. The campaign partnered MasterCard Priceless Causes with Salma, an innovation in food relief, that sources high-quality and securely-packaged food to create an interactive wall in Dubai Mall. The wall gave people a “priceless” experience when they bought a meal and metaphorically delivered it to the children through the interactive wall. Salma was able to deliver 400,000 meals and to displaced children and their families in the Middle East through the campaign. A Priceless Delivery also earned 5 Midas Gold Ingots, 2 Silver Ingots and 2 Midas Certificates.

FP7/DXB Dubai won total of 11 Midas Gold Ingots in total, including 6 Gold Ingots for client Emirates NBD. The agency also won a Gold Ingot for National Health Insurance Company – Daman.

“Our job, being part of a burgeoning creative economy, is to solve the really hard problems around us (brand, business or societal) through the power of our creativity. It gives us purpose and is our way to survive. A Priceless Delivery is one such creative idea, where we have taken the first steps through MasterCard (one of the world’s best-known brands) and its meaningful Priceless Causes program, to address a real-world problem of underprivileged and displaced children and families not getting sufficient access to quality food – which is a basic human right. We have moved people in the UAE to give and then, encouraged them to give more by showing them the impact their contributions can make; thus, removing the metaphorical wall that is often formed between those who give and those whose lives they improve. And we have garnered a lot of support that has helped scale this idea and make it sustainable. In today’s world, it’s imperative that more leading global brands (beyond NGOs) do similar meaningful work for causes that are affecting the world around us. They have the influence. Here’s wishing that more is done by the big brands we all work with, to help people affected by atrocities around the world, through the power of creativity,” stated Tahaab Rais, regional head of strategic planning, FP7/MENA.

Savvy event marketing wins Gold:

The Jupiter Drawing Room Johannesburg’s Café Prosper was a pop-up coffee shop, served up some of the finest coffee in the world to consumers, while becoming a channel of communication to consumers for client Absa/Barclays.

McCann New York’s MasterCard Restroom for All. MasterCard’s installation at Pride Fest demonstrated its support of global acceptance by installing a restroom that accepts all humans, no matter their gender identity.

McCann London’s #44 Days of Crazy for MasterCard. In branded London taxis, the taxi fare rolled down if riders showed their team spirit by singing their nation’s rugby anthem.

Joe Public Pty Ltd South Africa’s Twitter Track for client Nedbank Sponsorships incorporated inspiring tweets into an encouraging running track to raise funds for children requiring prosthetics.

Winners by country:

Australian agencies won 6 Midas Gold Ingots and 5 Midas Silver Ingots. MercerBell earned 2 Gold Ingots, one for Pirates of the High Fees for World First:

…and a second for There’s a Flight in Every Card for client Qantas. It also won two Silvers.

R/GA Media Group won 2 Gold Ingots for Monkey Minded Monday for ANZ:

….and Wunderman-Bienalto won 2 Gold Ingots for Ed: Anxiety-busting banking for ME Bank.

Clemenger BBDO Sydney, Saatchi & Saatchi and thedylanagency won 1 Silver Ingot each.

US agencies were in the lead this year, earning 13 Midas Gold Ingots. McCann New York earned 5 Gold Ingots in total for client MasterCard, 3 of them for MasterCard Restroom for All. R/GA New York won 2 Gold Ingots for E*TRADE Opportunity is Everywhere – Trader, Retire, Invest. Publicis North America’s Citi Double Cash Card? Double Means Double? Campaign 2 Gold Ingots. SapientNitro’s The Webster Bank Warm Welcome Guerilla Campaign earned 2 Gold Ingots.  Prudential Advertising’s #Run401k – The Race for Retirement for Prudential earned a Gold Ingot.

South African agencies won 6 Gold Ingots. The Jupiter Drawing Room (South Africa) Johannesburg received 4 Gold Ingots for client Absa / Barclays including 2 Ingots for Ready. Set. Go.  Joe Public Pty Ltd earned 2 Gold Ingots for Twitter Track for client Nedbank Sponsorships.

Canadian agencies won 3 Gold Ingots: Zulu Alpha Kilo received Gold Ingots for both Be In The Black and Pets with Credit for client Interac Association. KBS Canada’s BMO TARC for BMO and McCann Canada’s Mastercard Safety & Security for client MasterCard won a Gold Ingot each.

View the entire 2016 Midas Winners Showcase here.