Last Christmas, it was Coca-Cola’s AI commercial that enraged audiences. This year it’s McDonald’s.
McDonald’s has pulled its commercial, It’s the Most Terrible Time of the Year, in response to backlash – perhaps also a reminder that humour doesn’t always work.
“Following its release, viewers criticised the film’s uncanny-looking characters and large number of stitched together clips, calling it ‘creepy‘ and ‘poorly edited’,” The BBC reported.
“The video also provoked concerns for job displacement in the industry, with one Instagram comment noting: “No actors, no camera team..welcome to the future of filmmaking. And it sucks.”
Here is The Stable’s story about the campaign, with the ad included:
McDonald's most terrible time of the year adMcDonald's pulls AI ad TBWA\Neboko SweetshopMcDonald's pulls AI Christmas ad
