Banks want to be seen as allies for their customers’ needs. Frost Bank’s Unexpectedly True Stories outshines them all.

The campaign by agency, McGarrah Jessee, is a series of real stories told with a sprinkle of visual magic by Spark & Riot director, Nalle Sjöblad, and a fun narration of the events as they unfold. Unexpectedly True Stories began last year, showing off the outside-the-box ways Frost bankers have helped their customers. This year’s instalments include climbing down a storm drain to rescue a lost cashier’s check and helping a customer buy a car with a debit card.

A bank with a keen sense of humour and the courage to do something different stands out.

Credits:
Client: Frost Bank
Client Team: Blair McGrain, Craig Vitello, Monica Barrera, Katie Keating

Creative Agency: McGarrah Jessee
Chief Creative Officer: Tim Roan
Creative Directors: Shannon MacNeilage, Natasha O’Rourke, Stephanie Cain
Associate Creative Director: Aubrey Day
Copywriter: Jane Goodwin-Bell
Project Manager: Hannah Wheeless
Designers: Courtney Ewan, Shannon Healey, Mike Ricks, Meredith Callaway
Director of Business Affairs: Tanille Day-Walker
Strategy Team: Jen Hruska, Mike Quan
Account Team: Alexandra Barba, Megan Epstein,cAnne Ramsburg
Producer: Sean Phung
Executive Producer: Abby Hinojosa

Production Company: Spark & Riot
Director: Nalle Sjöblad
Executive Producers: Summer Griffiths &Ana De Diego
Line Producer: Cindy Fertitta
Director Of Photography: Mikael Gustafsson

Stills Production: DMB
Photographer: Lauren MacCabee

Grade: Company 3 LA
Editing: Cut+Run US
Music & Sound: Butter Music and Sound
Animation: McJ Content Studio