Here’s a surprise. You can make really clunky ads using AI. Agency, McKinney, has fun with that in its new campaign for Blue Diamond brand, Almond Breeze, with the Jonas Brothers adding their magnetism – as well as their creativity to the idea. The brothers were directly involved in the three-minute film’s creative development from concept to final cut.

The hero commercial is extended with a plethora of cutdowns.

Credits:

Creative Agency: McKinney
Co-Chief Creative Officers Omid Amidi & Lyle Yetman
President:Gretchen Walsh
Creative Directors: David Mattera & Erynn Matera
Executive Director of Strategy: Anita Schillhorn van Veen
Strategist: Catherine Marsh
Group Account Director: Meredith Meyer
Account Director: Stephen Stewart
Senior Producer: Kate Rauber

Director: Anthony Mandler
Production Company: CYLNDR Studios
Managing Director: Sylvain Tron
Executive Director of Production: Kara O’Halloran
Director of Production: Pierre Roache
Senior Producer: Kate Rauber
Senior Business Affairs Manager: Delores Martin
Business Affairs Manager: Hannah Stewart
Director of Applied AI: Marcus Jones
Executive Creative Director: Can Misirlioglu
Associate Creative Director, Design: Carlos Ortega 
Senior Content Creator: Austin Bailey

PR Company: FleishmanHillard