Creative production company, MediaMonks, has been working with the Chinese offices of AKQA, JWT, Ogilvy, and TBWA. Its biggest project for the year so far is the Intel-powered personalised film, History Comes Alive, produced for JWT Beijing.

It has developed strong extensive working relationships with leading Chinese agencies from its Singapore office, which launched in 2013.

And so MediaMonks opened in Shanghai on June 22, with executive producer, Niels Monsieurs, at its head – the culmination of plans that began in 2014.

This is its showreel:

MediaMonks chief executive officer, Victor Knaap, commented, “We’re hugely excited to be in China and announce this news. China is a unique market with its own digital platforms and culture. As a technology-driven company in advertising, we need to be close to the prevailing platforms and agencies we do business with to stay current and produce culturally relevant work. With a Shanghai office, we are doubling down on innovative advertising platforms such as WeChat while extending our footprint as a global production partner to creative agencies and their brands.”

Monsieurs joined MediaMonks as a digital producer in 2011. In 2014, he moved to Chengdu to become the executive producer of Dr. Panda, the largest independent producer of kids games in China. He has retuned to MediaMonks to realise the company’s long-time ambition to launch in Shanghai, armed with expertise and experience working in the Chinese creative industries. MediaMonks 9th office will be manned by a local team of producers, creatives and technologists, with Chen Zhang serving as the office’s technical director.

Knaap continued, “With two years in Chengdu and Shanghai and four at MediaMonks, Niels understands our culture as well as the local way of business. He’s the bridge between our brand of production and the platforms and agencies we work with.”