New York Festivals has chosen its fifth round of Young Globals Student Competition & Internship winners, sponsored this year by AbelsonTaylor and The Bloc.
This year’s student entrants were asked to create a speculative campaign based on a brief provided by the sponsoring agencies to encourage parents, young adults, and children to be aware of the pitfalls of too much screen time while considering the impact it could have on your health.
2019 Young Globals Award Winners
- Hannah McCoy and Benjamin Sundwall, ScreenHealth. Columbia College Chicago.
ScreenHealth is an integrated app designed to educate and teach good screen practices while addressing the health concerns of too much screen time. The campaign included an experiential launch to encourage viral spreading of the message.
- Sarah McKinnon, False Sense of Connectivity. Pennsylvania State University.
False Sense of Connectivity used several mediums as a catalyst to bring awareness and provide a solution to the issue of too much screen time. The emotional campaign also engaged with interactive elements while encouraging all age groups to be aware of their screen time and the impact of technology on their health.
View the campaign here: False Sense of Connectivity
“AbelsonTaylor was inspired by all the thinking provided by the young marketers in the Young Globals competition. Benjamin Sundwall and Hannah McCoy’s ScreenHealth submission, with its integrated app and #screenshutdown, was a detailed, strategic and unique approach to the alarming problem of too much screen time,” stated Andy McAfee, SVP, creative director, Abelson Taylor
“We are proud to have co-sponsored the Young Globals Awards. In reviewing the submissions, it was clear that the winners had put in a tremendous amount of individual research to get to a deeper understanding of the insights that can help change behaviour. It’s this level of passion and drive that separates good from great in the health and wellness space. We are thrilled to help cultivate the talented creatives who have shown their commitment to make the world a healthier place,” noted Brit Till, EVP, executive creative director, The Bloc
Young Globals winners receive a Global Award and have their work featured in the 2019 Global Awards winner’s showcase. Student winners are provided with summer internships compliments of the Global Awards partner sponsors, AbelsonTaylor and The Bloc.
“It’s really rewarding to provide these deserving student winners with an introduction to a fulfilling and growing industry and we’re incredibly thankful to be able to partner with amazing agency sponsors like AbelsonTaylor and the Bloc to provide a topical challenge to students,” stated Fran Pollaro, Executive Director, Global Awards. “Getting a chance to test drive a career that allows you to be creative and potentially jump start your career in the health & wellness advertising industry is truly special.”
Each year the Young Globals competition is open to all college and university students, including portfolio centres, who are exploring advertising, marketing, art, design, creative writing, technology, or similar areas of creative focus. All entries submitted to the Young Globals were judged by the sponsoring agencies’ international award-winning healthcare advertising chief creatives and their team.
View all the finalists’ work and find out more about the competition here.
