“Entropico is a very limber group, and not bound to budget brackets or media platforms. Our content thrives in front of the Facebook and GIF generation, and we’re adept at tight timeframes.” [Erin Moy, executive producer, Entropico]

Entropico is unashamedly run by and made for the millennial generation. But three years after it was founded as a company that “makes music videos, ads, web content for brands and short films, and take on event production and copywriting jobs too,” it has matured. At least in the business sense.

And its time seems to have come. YouTube, Instagram and Facebook are where most content lands.

“2016 is the crystallisation of a lot of experimenting and networking,” noted Entropico executive producer, Sam Egan.

“We’ve assembled the most talented and professional young directors that we’ve encountered and built a nimble, effective production structure around them. The model is perfect for the content era where clients crave premium execution for lower budgets.”

Part of growing up means taking on responsibilities. In Entropico’s case, that means, a solid collection of directors. Of course, the content house did that in its own way…

“Katzki, Chester Buchanan and Paxi have made some of our favourite music videos in the past years,” explained Entropico, executive producer, Erin Moy.

“Last year, Sam and I stalked them online and began to casually work with them. They each approach their work with a delicate balance of focus and frivolity, and are a perfect fit for Entropico.”

The three new directors make a roster of six, joining Harry Hunter, Joel Burrows and Evo, who’ve been part of the Entropico family since its early days.

As a mature production house, Entropico has worked out its unique selling point – that it’s a combination of youth, insight and experience.

It’s also “Colourful. Accountable. Loud. Offbeat. Affordable.” So the newly grown-up team already knows what clients want in their content production partners.

“Erin and I have always considered Entropico a middle ground between art-school-indie and the established industry,” Egan stated. “Our directors all have serious credentials, but they certainly aren’t seasoned industry veterans. They are more like experimental digital media artists who work in video. With the constant evolution of the distribution and consumption of video, it’s crucial to have directors that can adapt the composition accordingly and tell stories relevant to the online audience.”