Coca-Cola Zero Sugar evolved in July. It’s closer to Classic Coke in both taste (new recipe) and look. Now it also has a new campaign by Mercado McCann, which launched in the US and Canada and will extend globally.

Clearly aimed at younger audiences, two quirky TVCs pose the question, Best Coke Ever?, determining that it can only be resolved by trying it. In one commercial the question is debated by a dinosaur and a meteor. In another, by two puppets.

A third commercial uses the classic Coke sensory imagination tools – bottle cap pops, Coke being poured into a glass, visual effervescence and condensation-studded glassware.

The US campaign was developed from this pop culture mash-up:

In The Philippines, a Coca-Cola Zero Sugar campaign has been running since June using a 30-second version of the commercial above and local spots in Facebook.

The US campaign is running on TV, streaming audio, local radio, in-store retail, online video, digital, search, social and influencer media and special placements in NASCAR, soccer, college football and PGA sporting events, plus special Snapchat filters and an AR lens; classic panel and billboard ads in 77 cities that have opened up after Covid and wild posting across 50 of the US’s most pedestrian-friendly cities to catch the attention of walkers, runners and cyclists. Coke will also establish Coca-Cola Zero Sugar sampling fridges in locations across the US and will host the Best of Harlem block party on September 12, inviting fans to experience local music, food, culture and new Coke Zero Sugar.