CONMEBOL, The South American Football Confederation and governing body of football in South America, has paid tribute to Pelé in a tactical campaign by Mercado McCann. Pelé (Edson Arantes do Nascimento), who is known as the global face of soccer, died at the age of 82 on December 29.

The campaign includes a tribute film and a special shirt, in which the three stars he conquered were replaced on the shield by three hearts, alluding to the town where he was born and from where he came to conquer the whole world.

Credits:
Client: CONMEBOL 
Client Team: Claudia Cortázar, María José Guex, Dulce Herreros

Agency: Mercado McCann 
CCO: Nicolas Massimino
Executive Creative Director: Nicholas Goldstein
Head of Art: Rafa Isturiz
Creative Directors: Denis Vivoda & Paula Incocciati
Production Manager: Agustín Borgognoni
Production Team: Santiago Lemme
Group Account Manager: Lula Concistre
Account Director: Mercedes Parise
Digital Director: Tico Molina
Project Manager: Agostina Viola

Production Company: Revolucion
Director: Luján Islas
1st AD: Watta Fernandez
Executive Producers: Ciro Cesar Silva & Mariano Fernández
Producer: Alejandro Lo Cane
Post Producer: Gabriel Mongardi @ Daocho
Editors: Marcelo Martinez & Ricardo Levaggi
Colour: Laura Larrosa
Director of Photography: Guillermo Muse
Sound Studio: Cinesthecia
Music: Matias Andersen @ Firefly 
Post Coordinator: Juliana Sánchez