A heartstring tugger by Mercado McCann and Argetnine energy company, YPF (Yacimientos Petrolíferos Fiscales S.A) – all the way to the dramatic music underscoring it. The film juxtaposes parallel comments of appreciation by Argentine fans and star Argentine players, Leo Messi and Rodrigo De Paul, highlighting the bond, the symbiosis, between Argentine fans and players, recognised and admired by all.

“The World Cup is one of those magical moments when millions of Argentines beat as one. With Leo Messi and Rodrigo De Paul as our brand ambassadors we want to tell a different story, from an authentic point of view that connects with the fans. A symbiosis that speaks as much to those on the field as to those cheering from the sidelines. Because the energy that drives the players also comes from every fan who stands by them, believes in them, and never stops cheering. At YPF, we want to celebrate that energy that unites us and makes us stronger when we’re all in this together,” stated Agustina Pelfini, CMO of YPF.

“We often hear about Argentine players and fans, both recognised as the best in the world. But little is said about the symbiosis that exists between them,” added the Mercado McCann team.