WPP has appointed Andrew Keller as global chief creative officer for Open X, the agency team created for The Coca-Cola Company. He joins from Meta, where he has spent the last seven years, most recently as VP of creative and experiential. He will be based in Atlanta reporting to Laurent Ezekiel, global chief executive officer of WPP Open X, and Rob Reilly, WPP global chief creative officer. Keller will also join the WPP Open X executive team and chair the creative council, made up of creative leaders from WPP agencies that work across The Coca-Cola Company’s portfolio of brands. 

WPP was named as The Coca-Cola Company’s global marketing network partner in November 2021 and Open X was formed at that time.

Keller more than doubled the size of Meta’s social and web channels during his tenure there and launched programs such as #BuyBlack Friday and Good Ideas Deserve to Be Found. He also led the creative launch of the Meta rebrand and metaverse for the business audience and oversaw creative for Meta’s Cannes presence.

Keller spent the first eighteen years of his career at Crispin Porter + Bogusky, joining as an art director and rising to chief executive officer and chief creative officer. He has worked with clients such as Burger King, Mini, Domino’s and American Express. He worked on many of the agency’s most famous campaigns for brands including Burger King, Mini, Domino’s and American Express. 

Keller stated, “I am thrilled to be joining WPP Open X, and to work with some of the world’s most iconic consumer brands. To create industry-shaping ideas and transformative experiences for a company like Coca-Cola is a career-defining opportunity and having worked both at creative agencies and tech companies, I am more convinced than ever that creativity is the single most important ingredient for value creation.”

“Andrew’s experience working across creative agencies and tech companies is unparalleled and make him the ideal leader as we partner with TCCC to transform their brands and write a new chapter in marketing history,” Laurent Ezekiel stated.

“Andrew is a creative powerhouse known for his strategic focus and passion for creating impactful work. Having both creative and technology expertise makes Andrew the archetype of the modern Global CCO and the perfect choice to lead our best-in-industry team of WPP Open X creative leaders,” Rob Reilly stated.