The second year of the Lions Health awards is over, with 86 Pharma and Health & Wellness Lions presented.
Pharma Lions: 432 entries were submitted and 25 Lions were awarded.
The (first ever) Grand Prix went to Digitas LBi New York’s Take it from a fish for Astra Zeneca.
Jury president, Rob Rogers, chief creative officer and co-chief executive officer, Sudler, said that the Grand Prix winner, “blew the door off the category” and dispelled the myth that a challenging environment was a barrier to ideas. “Regulations don’t define creativity. Constraints can sometimes help creativity.”
Health & Wellness Lions: 1,430 entries were submitted and 61 Lions presented.
Leo Burnett Mexico claimed the country’s first ever Grand Prix, for Proctor & Gamble Always’ Intimate Words.
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Jury president, Andrew Spurgeon, executive creative director, Langland, UK, said the campaign provided otherwise silent women, the voice they needed to help protect their health. “Even more incredible is the capacity for this idea to span women of all ages, and ultimately be passed down the generations. Always has managed to create a legacy by supporting this individual community, which in turn demonstrates the brand’s commitment to women the world over. A fantastic example of a brand that seeks to deliver life-changing creativity.”
Young Lions Health Award: This was launched this year in partnership with UNICEF and Unilever.
The jury chose the team from Mr. President, Ryan Price and Cece Chu, for their ad, The Essentials.
The Lions Health Grand Prix for Good – open to Gold Lion winning entries ineligible for a Grand Prix in their section – went to FCB Inferno London’s This Girl Can for Sport England.
The (inaugural) Healthcare Agency of the Year was given to Langland, Windsor. CDM London was 2nd and Medulla, Mumbai 3rd.
The (inaugural) Healthcare Network of the Year went to CDM Group. McCann Health was 2nd and Publicis Healthcare Communications Group 3rd.
At the presentation, Lions Health Festival director, Louise Benson, commented , “Tonight has shown that the healthcare communications industry is innovating, breaking boundaries and making their mark in creative excellence.”
Check out all Lions Health winners here






