McCann New York’s Fearless Girl for State Street Global Advisors has become the world’s best financial ad at the Midas Awards.
It won the Grand Midas as well as 9 Gold Ingots.
“We are honoured that Fearless Girl and our State Street Global Advisors partners have been recognized by the Midas Awards. This recognition reflects how extraordinarily disruptive a simple creative idea can be, and the impact it can have in the world, across industries, platforms and technologies,” stated Devika Bulchandani, president of McCann New York
1 Grand Midas Award, 52 Midas Gold Ingots, 88 Midas Silver Ingots, and 102 Finalist Certificates were awarded from submissions received from 21 countries.
Australia’s Gold winners are:
Saatchi & Saatchi Australia won 2 Gold Ingots for Rescue Rashie for Westpac.
https://youtu.be/Yt6w4kl7JOs
McCann Australia won 1 Gold ingot for Tap Tennis for Mastercard, the digital and onsite tennis tournament that allowed fans to compete during the Mastercard sponsored 2017 Australian Open.
New Zealand’s Gold winners:
Special Group won 2 Gold Ingots for Changes, which relaunched TSB Bank.
Brazilian agencies won 6 Midas Gold Ingots. R/GA Sao Paulo’s Next Bank, for Bradesco Bank won 5 of them.
McCann Brazil won 1 Gold Ingot for Priceless Rio for Mastercard.
https://www.facebook.com/MastercardBrasil/videos/vb.126016667453596/1098690203519566/?type=2&theater
South African agencies won 12 Midas Gold Ingots. Cullinan Johannesburg’s ongoing Give Art Life for Absa/Barclays won 6 of them.
Joe Public Johannesburg scored 1 Gold for Tale of a Note and 2 Gold Ingots for Birds Eye View, both for Nedbank
https://youtu.be/grfSQ9Py9b0
King James Group Cape Town’s campaign, Uk’shona Kwelanga An Original WhatsApp Drama won 3 Gold Ingots for its drama chronicling a family in real time leading up to the funeral of the deceased father and illustrating the need for funeral coverage.
But US agencies led the winners as usual, winning 19 Midas Gold Ingots.
MullenLowe Boston won 3 Gold Ingots for E*Trade. Don’t Get Mad won 2 and Plane Truth won 1.
https://youtu.be/yRGHG_C-dl0
https://youtu.be/jSd9T8ftXqc
CP+B LA won 2 Gold Ingots for Local Selects, for Paypal and I Gold Ingot for Schwab Intelligent Advisory, for Charles Schwab.
Grey Group Global’s Ally Lucky Penny for Ally Financial won 1 Gold. The campaign was designed to change the way people look at pennies. 100 pennies were distributed in 10 American cities marked with an Ally logo on one side, and the opportunity to win $1,000.
R/GA’s Blockchain – The New Technology of Trust for client Goldman Sachs won Gold. The website experience presents the firm’s research about the revolutionary Blockchain technology.
VIA Agency’s campaign, The Power of Adjustments, won I Gold Ingot for T. Rowe Price.
https://youtu.be/_eSBH8brqOc
WHITE64 won 1 Gold Ingot for Claudia Avila for PenFed Foundation.
View all the 2017 Midas Awards Winners here.
